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TTB SYSTEM · ORBIT TEAM
About / Talking To Bots

Small team. Senior thinking.

Talking To Bots is an independent growth marketing consultancy based in Mumbai. We work with founders, marketing teams and businesses across search, paid media, analytics and emerging AI discovery.

We deliberately stay close to the work. Strategy is not handed down through layers of account management. The people thinking about the problem are involved in solving it.

NAME

Why Talking To Bots?

The name predates the current wave of generative AI, but it has aged unusually well. Search and marketing increasingly involve systems interpreting people, products, brands, data and intent. Our job is to make those systems useful to the business — without forgetting the humans on either side of them.

WHY TTB · INTERFACE MAP
OPERATING BELIEFS

How we think.

  • Growth problems rarely respect channel boundaries.
  • Measurement is useful only when it changes a decision.
  • Good SEO is information architecture, technical clarity and useful content — not page volume.
  • Paid media should be treated as allocation, not simply platform optimisation.
  • AI Search should be approached with evidence and humility, not guaranteed “rankings”.
  • Senior people should stay close to execution.
CAPABILITIES

What we work across.

  • SEO and information architecture
  • Google Ads and Meta
  • AI Search / GEO strategy
  • Analytics, attribution and growth intelligence
  • E-commerce search and media strategy
  • Senior marketing consulting
CAPABILITIES · OPERATING STACK
LEADERSHIP

Who leads the work.

Pushkarraj Mehta leads strategy, search, performance and data work at Talking To Bots. The operating model is deliberately lean: the level of senior involvement stays high, and specialist partners can be brought in where the problem requires them.

FIT

Who we work best with.

  • Founder-led and marketing-led businesses that want senior strategic involvement
  • E-commerce and consumer businesses with complex acquisition choices
  • Content-rich platforms with information-architecture problems
  • Teams that need search and paid media to work as one growth system
  • Businesses exploring AI discovery without wanting to buy into hype
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